To get more subscribers to your YouTube Channel when linking to it from your website – or anywhere really, you just need to add something to your URL. This is: /?sub_confirmation=1
Example:
My Channel: https://www.youtube.com/@Baldylocksmarketing
My Channel With Addition To URL: https://www.youtube.com/@Baldylocksmarketing/?sub_confirmation=1
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This should be prompted by a call to action asking someone to subscribe to your channel. This will prevent alienating people as they know what they are getting, and it cuts down on one of the most annoying steps in the funnel.